Social Media Motion Graphics for Peptid+ (USA-based Cosmetics Company)

Project Brief:

Client Overview:

Peptid+ is a renowned cosmetics company based in the United States, committed to providing innovative and high-quality skincare solutions. With a focus on peptide-based formulations, they aim to enhance the natural beauty of their customers.

Project Objective:

Create visually captivating and dynamic social media motion graphics to promote Peptid+'s latest skincare products on Instagram. The challenge lies in the limited availability of project images, requiring the transformation of static content into engaging 3D-looking videos.

Scope of Work:

Concept Development:

• Devise creative concepts that align with Peptid+'s brand identity and product messaging.

• Transform static project images into dynamic 3D animations, emphasizing product features and benefits.

Motion Graphics Design:

• Design and animate eye-catching visuals, incorporating the Peptid+ color palette and branding elements.

• Utilize industry-standard software to bring the products to life, ensuring a seamless and visually appealing narrative.

Content Duration:

• Create a series of short-form motion graphics ranging from 15 to 30 seconds, optimized for Instagram's platform.

Storyboarding:

• Develop a comprehensive storyboard outlining the sequence of scenes and transitions for client approval before moving into production.

Iteration and Feedback:

• Provide opportunities for client feedback at key stages of the project, ensuring the final deliverables meet Peptid+'s expectations.

Results:

Increased Followers:

Achieved a commendable 20% growth in Instagram followers through the engaging and shareable nature of the motion graphics.

Enhanced Engagement:

Realized a significant 30% increase in likes, comments, and shares on Instagram posts featuring the motion graphics, demonstrating heightened audience engagement.

Sales Uplift:

Witnessed an impressive sales increase, with monthly revenue soaring from the initial range of $15,000-$20,000 to a remarkable $70,000-$80,000. This substantial boost can be attributed to the heightened visibility and desirability of Peptid+'s products resulting from the motion graphics campaign.