Crafting a Brand Identity for COVERA: A Lingerie Brand

Project Brief:

Develop brand logo and define the visual style for the brand identity.

Brand essence:

A lingerie brand that produces models of natural forms to feel comfortable in it.

Brand slogan:

"THE POWER OF CHOICE"

Brand positioning and USP:

The brand positions itself as an opportunity to show the true love for yourself and your body. The products are made open,
but at the same time not vulgar, but, on the contrary, reflecting the inner strength and femininity.

Brand mission:

To help every girl and woman to love herself and emphasize their natural forms.

The target audience:

A female audience of 20-35 years old who wants to find something easy for themselves, but beautiful lingerie and feel welcome.

Brand Elements:

Brand Logo:

The logo represents the COVERA brand, embodying the core essence.

Brand Colors:

Soft, feminine colors are carefully selected to resonate with brand values, symbolizing both comfort and style.

Typography:

Elegant and modern fonts are chosen to convey the message of empowerment and self-love.

Visual Style:

The visual style seamlessly combines natural body forms with tasteful designs, reflecting inner strength and femininity.

Brand Essence and Messaging:

All messaging, including the logo and tagline, effectively communicates COVERA's dedication to comfort and natural beauty.

Target Audience Representation:

All brand imagery and marketing materials authentically represent the target audience, women aged 20-35 seeking beautiful and comfortable lingerie.

Brand Consistency:

Brand guidelines maintain a consistent look and feel across all materials, ensuring that the COVERA identity remains cohesive.

Storytelling and Values:

The COVERA story and values are communicated through visuals and messaging, emphasizing the commitment to quality, eco-friendly materials, and overall well-being.

Market Research::

Thorough market research is conducted to stay informed about current trends, customer preferences, and the competitive landscape within the lingerie market.